I took symbols commonly associated with the genre and transformed them into initial logo concepts.
The first design was inspired by a CD, leaning into the nostalgia of the late 90s and early 2000s. The second concept also drew from that same nostalgic era, using an old box TV paired with a Windows 95–inspired aesthetic. The third concept was based on the classic internet globe icon.
After exploring drafts for each direction, I found myself drawn to the TV concept initially, but realized it felt too bulky and lacked the versatility needed for a strong logo. The globe, on the other hand, better represented the festival’s digital identity and translated much more effectively as a clean, recognizable mark.
The globe was chosen as the primary logo concept because it best represents the festival’s focus on digital culture, global connectivity, and the rapid worldwide spread of viral content, reflecting hyperpop’s international online community.
A shooting star was also explored as a supporting symbol, representing ambition, rapid movement, and the futuristic, dreamlike energy of the festival.
The chosen blue and pink colour palette reinforces this identity, with blue symbolizing technology, trust, and digital connection, while pink adds creativity, playfulness, and the vibrant experimental energy associated with hyperpop.
